Comic Books Incorporated

Publisher: University of California Press Release date: 2019-04-30

Description

Comic Books Incorporated tells the story of the US comic book business, reframing the history of the medium through an industrial and transmedial lens. Comic books wielded their influence from the margins and in-between spaces of the entertainment business for half a century before moving to the center of mainstream film and television production. This extraordinary history begins at the medium's origin in the 1930s, when comics were a reviled, disorganized, and lowbrow mass medium, and surveys critical moments along the waymarket crashes, corporate takeovers, upheavals in distribution, and financial transformations. Shawna Kidman concludes this revisionist history in the early 2000s, when Hollywood had fully incorporated comic book properties and strategies into its business models and transformed the medium into the heavily exploited, exceedingly corporate, and yet highly esteemed niche art form we know so well today.

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Additional Information

Genre: USA

Collection: University of California Press

Type: EPub

Pages: 328

ISBN: 9780520969865

Additional Information

Genre: USA

Collection: University of California Press

Type: EPub

Pages: 328

ISBN: 9780520969865

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