Nudge, nudge, think, think

Publisher: Manchester University Press Release date: 2019-08-01

Description

How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and Cass Sunstein's highly influential Nudge (2008). While recognising the power of this approach, it argues that an alternative also needs to be considered: a 'think' strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. As well as setting out these divergent approaches in theory, the book provides evidence from a number of experiments to show how using 'nudge' or 'think' techniques works in practice. This second edition includes a substantial prologue by Cass Sunstein and an epilogue by Peter John, reflecting on recent developments in nudge theory and practice and introducing his radical new version of nudge, 'nudge plus'.

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Additional Information

Genre: Public administration

Collection: Manchester University Press

Type: EPub

Pages: 320

ISBN: 9781526140562

Additional Information

Genre: Public administration

Collection: Manchester University Press

Type: EPub

Pages: 320

ISBN: 9781526140562

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