Strategic Management of Research Organizations

Publisher: CRC Press Release date: 2019-08-28

Description

This entry-level text describes a tested top-down enterprise-wide approach to managing organizations with a predominant portion of their product being scientific or technological research. It focuses on executive performance and strategic forecasting and planning; goal-setting; communications and marketing, and operations management to realize strategic objectives. This book will be of interest to entrepreneurs, established scientists and engineers and to those studying toward an MBA with specialization in research institutions and major research infrastructures, preparing them to move from research or academia into their first managerial position. It also provides valuable advice and guidance for established middle and senior management in established research enterprises.Features:Provides an accessible and easy to follow introduction to strategic management methodologiesExplores best practices for communication, marketing, and risk managementDiscusses workforce management as related to realizing strategic goals and plans

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Additional Information

Genre: Business strategy

Collection: CRC Press

Type: EPub

Pages: 138

ISBN: 9781000627381

Additional Information

Genre: Business strategy

Collection: CRC Press

Type: EPub

Pages: 138

ISBN: 9781000627381

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