B2B

Editorial: MarshallCavendishM Fecha de lanzamiento: 2011-03-01
Puntos Necesarios: 4650


Descripción

If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself. According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors' wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding.Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.

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Información adicional

Tipo: Business strategy

Colección: MarshallCavendish

Tipo: EPub

Páginas 320

ISBN: 9789814435345

Información adicional

Tipo: Business strategy

Colección: MarshallCavendish

Tipo: EPub

Páginas 320

ISBN: 9789814435345

Otros eBooks de Tai Jacky & Chew Wilson
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