9 Brand Shaastras

Editorial: SAGE Publications Fecha de lanzamiento: 2004-08-10
Puntos Necesarios: 6350


Descripción

Continuing from Jagdeep Kapoor's two earlier books, 9 Brand Shaastras is concerned with the strategy and principles of brand-building. The book discusses branding from the basics, or what the author defines as the 'need' or 'brand category growth' for a brand, through to the 'brand profit growth strategy' which is the final destination. Each stage is analyzed in detail and peppered with examples and real-life marketing situations to give an effective understanding of brands and brand-building.

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Información adicional

Tipo: Sales & marketing

Colección: Sage Publications Pvt. Ltd

Tipo: Adobe PDF

Páginas 120

ISBN: 9788132101826

Información adicional

Tipo: Sales & marketing

Colección: Sage Publications Pvt. Ltd

Tipo: Adobe PDF

Páginas 120

ISBN: 9788132101826

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