9 Brand Shaastras

Editeur : SAGE Publications Date de sortie: 2004-08-10
Points Nécessaires : 6350


Description

Continuing from Jagdeep Kapoor's two earlier books, 9 Brand Shaastras is concerned with the strategy and principles of brand-building. The book discusses branding from the basics, or what the author defines as the 'need' or 'brand category growth' for a brand, through to the 'brand profit growth strategy' which is the final destination. Each stage is analyzed in detail and peppered with examples and real-life marketing situations to give an effective understanding of brands and brand-building.

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Information complémentaires

Genre: Sales & marketing

Collection: Sage Publications Pvt. Ltd

Format: Adobe PDF

Pages: 120

ISBN: 9788132101826

Information complémentaires

Genre: Sales & marketing

Collection: Sage Publications Pvt. Ltd

Format: Adobe PDF

Pages: 120

ISBN: 9788132101826

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