Buying In

Editora: Random House Publishing Group Data de lançamento: 2008-06-03

Descrição

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. InBuying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology,Buying Inreveals why now, more than ever, we are what we buyand vice versa.

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Informação Adicional

Gênero: Consumerism

Coleção: Random House

Typo: EPub

Páginas: 320

ISBN: 9781588367297

Informação Adicional

Gênero: Consumerism

Coleção: Random House

Typo: EPub

Páginas: 320

ISBN: 9781588367297

Conteúdo alternativo sugerido: Rob Walker
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