B2B

Editora: MarshallCavendishM Data de lançamento: 2011-03-01

Descrição

If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself. According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors' wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding.Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.

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Informação Adicional

Gênero: Business strategy

Coleção: MarshallCavendish

Typo: EPub

Páginas: 320

ISBN: 9789814435345

Informação Adicional

Gênero: Business strategy

Coleção: MarshallCavendish

Typo: EPub

Páginas: 320

ISBN: 9789814435345

Conteúdo alternativo sugerido: Tai Jacky & Chew Wilson
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