9 Brand Shaastras

Editora: SAGE Publications Data de lançamento: 2004-08-10
Pontos Requerido: 6400


Descrição

Continuing from Jagdeep Kapoor's two earlier books, 9 Brand Shaastras is concerned with the strategy and principles of brand-building. The book discusses branding from the basics, or what the author defines as the 'need' or 'brand category growth' for a brand, through to the 'brand profit growth strategy' which is the final destination. Each stage is analyzed in detail and peppered with examples and real-life marketing situations to give an effective understanding of brands and brand-building.

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Informação Adicional

Gênero: Sales & marketing

Coleção: Sage Publications Pvt. Ltd

Typo: Adobe PDF

Páginas: 120

ISBN: 9788132101826

Informação Adicional

Gênero: Sales & marketing

Coleção: Sage Publications Pvt. Ltd

Typo: Adobe PDF

Páginas: 120

ISBN: 9788132101826

Conteúdo alternativo sugerido: Jagdeep Kapoor
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